In June, the International Table Tennis Federation (ITTF) announced a cooperation with WELLBET, and WELLBET officially became the official sponsor of “Elite Shipping 2019 ITTF World Tour Platinum Station: Australian Open”.
WELLBET is the leader of sports entertainment in Asia. It has developed rapidly in recent years and has become one of the most popular entertainment brands in the Asian market. It is known as “Asia’s No. 1 Sports”. WELLBET sponsored the Italian Serie A in the 2016-2017 season, and was the official sponsor of PSV Eindhoven, the Dutch Serie A giant PSV Eindhoven in 2017-2020.
Mark Lu, Media Director of WELLBET said: “We are very honored to cooperate with the ITTF and sponsor the prestigious Australian Open. Table tennis is a very popular sport in the world, especially in the Asia-Pacific region. This cooperation is very suitable for us The goal of promoting diversity in sport.
Kimberly Koh, head of the International Table Tennis Federation, said: “Table tennis is a global sport, especially in the Asia-Pacific region with a strong fan base. We are very pleased to announce this cooperation with WELLBET to help them build their brand globally, and we will also Joint social media campaign to actively engage with fans.
This partnership will be a milestone for the Australian Open. The Australian Open is one of the top table tennis tournaments in the world, providing more generous bonuses and higher world ranking points for participating players. The event was widely exposed in the global media, attracting world-class table tennis stars to gather together.
There are five competitions in this competition: Men’s and Women’s Singles, Men’s and Women’s Doubles and Mixed Doubles. Top players from all over the world will gather in Geelong, Australia from July 9th to July 14th to compete fiercely for the year-end finals.
Wellbet previously sponsored Italy’s top football league, Serie A, in 2016-2017 and is currently the official sponsor of Dutch football giants PSV Eindhoven.
“We are very proud to team up with the ITTF and sponsor the prestigious Australian Open event,” Mark Lu, director of communications at Wellbet, said.
“Table tennis is a very popular sport, especially in Asia-Pacific.
“This partnership is consistent with our goal of promoting a diverse sporting programme.”
Kimberly Koh, head of sponsorship at ITTF, added: “Table tennis is a global sport.
“It has intrinsic ties with the Asia-Pacific region, where it boasts a phenomenally strong and ever-growing fan base.
“We are delighted to announce this partnership with Wellbet to promote its brand around the world and to develop joint social media campaigns to engage with our followers.”
This year’s event will be the landmark 10th edition of the Australian Open, which belongs to the ITTF World Tour Platinum series.
The series is the top tier of six events, offering higher prize money and world ranking points than the six regular events on the ITTF World Tour, thus attracting the sport’s biggest star players, leading to greater media output and promotional activities.
The 2019 Australian Open will see players compete in men’s singles, women’s singles, men’s doubles, women’s doubles and mixed doubles categories, in the quest for points to qualify for the season-ending ITTF World Tour Grand Finals.