A groundbreaking regional partnership was announced to the world in Milan Italy today. WELLBET, the online gaming company that is quickly becoming one of the most popular online entertainment sites in Asia, and Lega Serie A, arguably one of the most popular football league in the world; agreed a multi-season sponsorship deal.

Virtual Advertising Specialists ISG working with Lega Serie A, have helped develop this new exciting category of International Presenting Sponsor. This new partnership will see the WELLBET brand comprehensively integrated into match graphics and virtual advertising in all live Serie A matches broadcast across Asia for a number of seasons, complimented by activation programs in many Asian countries.

At the launch WELLBET’s Communication’s Director Mark. Lu said “Our focus at WELLBET is being the number one online gaming destination in Asia, based upon responsible and ethical practices. WELLBET and its loyal users have a passion for competitive gaming and this competitive passion is something that Italy’s Serie A has been synonymous for across its glittering history. We are very excited to be able to work together as partners in Asia, promoting fair play and competitive excellence in the very best of sporting excitement & entertainment.”

A spokesperson for Italy Serie A emphasized “that this agreement represented a significant regional partnership and their ongoing commitment to Italy Serie A’s International growth.”

“We are very proud to be able to use groundbreaking regionalizing technologies and strategies to be able to help create this brand new category for Italy Serie A and provide such a spectacular media platform for WELLBET across the pan-Asian broadcast footprint.” Said Simon Burgess, joint CEO of ISG.

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